Colored BrainSee team friction before it starts. Lead what happens next.
Teams lose about a day a week per person to miscommunication. The 15 minute CBCI shows how each person on your team gets clear. Then Predictive Psychology AI uses everyone's real results to show what will probably happen in your next decision, change or conversation, and exactly what to do to improve the outcome.
Day a week: leaders estimate 7.47 hours lost per employee per week. Grammarly and Harris Poll, State of Business Communication
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From code to clarity in four steps.
- Step 1
Enter your code
Use the code your coach or company sent you, or buy one in a minute.
- Step 2
Take the assessment
20 questions in 3 sections. Go with your first instinct. About 15 minutes.
- Step 3
Get your results
Your full four-color pattern, how strongly it shows, and where miscommunication is most likely.
- Step 4
Debrief and connect
Review it with your coach, then see your teammates' results and get AI guidance for working together.
Four ways a brain gets clear enough to act.
Your result shows all four, not just one. Most people lead with one process and lean on a second. The one you're weakest in is usually where your misunderstandings start.
Acts to understand
Starts with the big picture, tries things, and finds alternatives others miss.
Needs: room to test it. Frustrated by: long explanations before anything happens.
Structures to understand
Needs logic, sequence and consistency. Spots the gap in the plan first.
Needs: clear steps. Frustrated by: changes nobody explained.
Connects the details
Gathers information, links it together, and weighs every option before committing.
Needs: detail and time. Frustrated by: decisions on the spot.
Senses the meaning
Reads people, tone and patterns, and asks what the situation means for everyone.
Needs: the why and the people impact. Frustrated by: cold, purely logical plans.
Not a color. A pattern you can actually use.
Your result shows how strongly each process runs in you, which one leads, which one backs it up, and the one that trips you up with other people. Then it tells you what to do about it.
- Your four scores, with intensity. A light lead means flexibility; a dark lead means the trait is strong.
- Your miscommunication zone: the process you find hardest to read, and who is likely to feel misunderstood by you.
- What to do differently with each of the other three colors, and what to say.
- Your teammates, once you connect: who's in whose danger zone, before it costs you a project.
Your team isn't difficult. It's missing a color.
When everyone takes the CBCI, you see which Clarity getting processes your team covers and which ones it doesn't. The gaps are where projects stall, meetings end without decisions, and good people quietly check out.
Only 32% of leaders say change is being adopted well in their organization. How much of that is people who simply never got clear?
Gartner, CHRO priorities for 2026Gap: Blue. Nobody naturally checks how a change will feel to the people living with it. Expect "we explained it clearly" followed by quiet resistance.
How a team rollout works
Buy a code pack
10, 20, 50 or 100 codes. Log in, buy, done.
Share one code
Everyone uses the same team code to start. One email or one Slack message.
Everyone takes it
15 minutes each, in their own language. Results land in their account and your team dashboard.
Switch on the AI
Add an AI membership and the whole team gets coaching, pair guidance and the Situation Simulator.
Want a facilitated debrief or a workshop? Certified Colored Brain trainers run them in person and online.
What will probably happen?
That's the question Predictive Psychology answers. Connect your team and it uses everyone's actual results to work through real situations: the tricky conversation, the change announcement, the meeting that keeps going in circles. It's for the whole team, not a report on them.
How each person gets clarity
From their completed CBCI.
What motivates them
A 60 second ranking of 8 motivators, saved to their profile.
What's actually happening
Who's involved, what's at stake, and the time pressure.
Missing a layer? It tells you, and says how confident it is.
Personal coaching
Your most likely pattern, where it could go wrong, and what to do about it.
Work With Someone
How to explain, delegate or give feedback to one specific colleague.
Team Builder
The right mix for a project, the risk heatmap, and a team charter.
Org dashboard
Department comparison, talent search and manager-to-team fit.
Start with the test. Add the AI when you're ready.
CBCI assessment codes
Every pack is one code that covers the whole group. Share that one code and everyone uses it to take the test. You log in or create a free account at checkout, and the code lands straight in your account.
AI team membership
AI Team Connect
Regular $99. For a small team that wants to work together better.
- Personal AI coaching from real scores
- Work With Someone pair guidance
- Ask AI Insights and Custom AI Chat
- Emotional Drives motivator ranking
- Delegation, meeting prep and feedback guidance
AI Team Intelligence
Regular $129. For departments and growing teams.
- Everything in Team Connect
- Situation Simulator: what will probably happen
- AI Project Team Builder
- Miscommunication risk heatmap
- Leadership guide for manager and employee pairs
- Team playbooks and reports
AI Organization Intelligence
Regular $499. For organizations with multiple teams.
- Everything in Team Intelligence
- Executive dashboard and org-wide risk map
- Talent search and cross-team formation
- Manager-to-team compatibility
- Upload company values, roles and policies
- Setup session and quarterly review
Monthly plans are AI only. First-time yearly buyers can bundle CBCI codes at 30% off with the Complete Package. Upgrade anytime; unused time is credited to the new plan.
Your result is yours.
You control sharing
Teammates only see what team membership and your privacy settings allow. The AI won't use data it isn't allowed to.
It doesn't expire
Your completed CBCI stays on your account, even if an AI plan ends. Join a new team without retaking it.
It's not a label
No color is better. The AI works from your actual scores, not stereotypes about a color.
Built inside real organizations, not a lab.
Arthur founded Directive Communication Psychology in 2003 and developed Colored Brain through two decades of culture change work with leadership teams around the world.
Technip: 37% engineering productivity increase, 41% cost reduction. Genting: 63% absenteeism reduction, 19% guest satisfaction increase. Goody Worldwide: 32% brand ambassador sales increase.
Client-reported figures from full culture change engagements, confirmed by client leadership. Not results of the assessment alone."The brain color exercise (CBCI™) was excellent for really understanding our communication."
Charles de Foucault, General Manager, The Ritz-Carlton, Seoul
Hero's Way: Colored BrainThe method in comic form, read by teams who want the shared language without the workshop.
- Chin, Ooi & Yip (2016), International Journal of Information and Education Technology
- Milad (2018), IAFOR, Brain Colour and Multiple Intelligences
- Sittiprapaporn & Carmazzi (2019), Asian Journal of Medical Sciences
Before you start.
What is the CBCI?
The Colored Brain Communication Inventory is an assessment rooted in Directive Communication Psychology. It measures how your brain gets clarity and interprets information. It isn't a behavior or personality test.
How long does it take?
About 10 to 15 minutes. 20 questions in three sections. Find a quiet spot and answer with your first instinct.
My coach sent me a code. What do I do?
Click "I have a code from my coach", enter the email your coach used and the 8-character code, choose your language, and start.
Are there right or wrong answers?
No. Answer based on how you naturally process, not how you've learned to behave or what you think is "correct".
Which languages can I take it in?
English, Malay, Russian, Indonesian, Chinese, Arabic, Hindi and Sinhala.
Who sees my results?
You, and the coach who gave you your code. If you join a team, teammates see what the team's sharing settings allow.
Do we need a trainer to roll this out to a team?
No. A leader can buy codes, share the team code and read the team dashboard the same day. Certified trainers add facilitated debriefs and workshops when you want them.
How long does a team rollout take?
Most teams finish within a week: buy codes today, everyone takes 15 minutes when it suits them, results appear as they complete.
Do I need the AI to get my results?
No. Your CBCI results are included with the assessment. The AI plans add coaching, pair guidance and team tools on top.
Want to use Colored Brain with your own clients?
Wholesale codes, AI client seats and internationally accredited certification, from Practitioner to Channel Partner.